SAFe COPILOT:
CONCEPT DEVELOPMENT
Crafting a Visual Identity for an AI-Powered Navigator
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I led the concept and creation of the visual identity for SAFe CoPilot, an AI-powered tool designed to simplify and enhance navigation through the Scaled Agile Framework® (SAFe®) ecosystem. With no specific prompts or directives, I developed a logo and brand system that conveyed innovation, guidance, and forward-thinking design. This process included ideation, design execution, and strategic integration into the broader SAFe brand ecosystem.
THE PROCESS
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I began with hand-drawn sketches in Procreate, evolving the design into a refined mark that visually represents SAFe CoPilot as a “smart companion”, guiding users through complex frameworks with ease.
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Exploring multiple colorways and stylistic variations to ensure the logo remained adaptable across all touchpoints, from product UI to marketing collateral.
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The final design was crafted to align seamlessly with existing campaign visuals, mockups, and internal brand assets, reinforcing a cohesive and engaging experience.
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To capture the interactive spirit of the product, I developed logo animations that added depth and motion. These branded animations made the identity feel alive, responsive, intelligent, and part of a modern digital assistant experience.
SAFe CoPilot Branding & Promotional Mockups
For external promotional campaigns, I developed a suite of versatile assets tailored for various platforms and audiences, including:
Vertical Banners for events and office spaces
Video Wall Animations that dynamically showcased key product features
Instagram Carousels are designed for swipeable engagement and benefit highlights
Website & App Mockups illustrating seamless user interactions
This integrated, multi-format approach delivered impactful, on-brand messaging that positioned SAFe CoPilot as a smart, transformative tool for Agile practitioners worldwide.
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Client: Scaled Agile
Lead Motion Designer: Oscar Alatorre
Designer/Art Director: Oscar Alatorre
Creative Direction: Oscar Alatorre