ROHM SEMICONDUCTORS β DIGITAL DATASHEETS SERIES
Turning complex specs into sleek, scroll-stopping storytelling for ROHM components
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In collaboration with EETech, I developed a flexible branded motion system for ROHMβs Digital Datasheet video series, guided by their brand standards. By thinking strategically, I designed templated layouts, logo intros/outros, transitions, info screens, title cards, and component visuals that could be easily repurposed and expanded. I integrated 3D assets, scripted content, and quick-turn storyboards to create visually engaging, info-packed videos. The modular approach also enables adaptation across various platforms, including social stories, LinkedIn posts, and YouTube Shorts.
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Client: ROHM Semiconductor
Agency: EETech
Senior Producer: Erica McAnelly
Art Director: Oscar Alatorre
Motion Design/Animation: Oscar Alatorre