Bringing stories to life for bold brands.
Motion, identity, and illustration systems that move.
Made by Oscar Alatorre
LET’S SEE IT! ↓
ToTheTower Showreel
Alatorre (noun, verb)
/ah-lah-tor-ray/
"To the tower" – the rise of bold ideas.
"En la torre!" – expression of shock at how good that animation was.
APPROACH →
From raw idea → to strategy → to designed, scalable execution.
I help bold brands tell better stories—through motion, design, and identity that scale.
Today’s brands aren’t just seen—they move, speak, shift, and respond across every screen. In a fast, fragmented digital world, standing out means more than a clever logo or color palette. It means showing up consistently, with character and clarity—everywhere.
At ToTheTower, I build motion-first brand systems that connect story to structure. We combine creative direction, animation, illustration, and identity design into visual systems that scale and stick.
I don’t just drop in and deliver. I embed. I integrate. I become a creative extension of your in-house team—aligning with your brand’s mission, voice, and future vision.
Learn more about my approach
WORK
Scaled Agile
Leading in the Digital Age
From entire brand eco systems, events, social, campagins, and games
(Case Studies)
Fluffy Friends
Fluffy Friends Run!
→ See all Projects
SERVICES
Toolkits, libraries, templates, and guidelines. Built to scale. Easy to deploy.